Roosevelt's Hamburgers

identity, packaging, menu & posters

Roosevelt's Hamburgers is a fictional, regionally dynamic hamburger chain, built on a platform of transparency and patriotism. The company prides itself on highlighting naturally farmed ingredients that make each region of the country so unique.

Each logotype for the four regions of Roosevelt's Hamburgers was designed to best represent the unique qualities of the people of each region and to best serve their needs. By designing the logos in such a way, the brand can break the fast food trend of homogenization.

my role

research, logo design, package design and construction, website design, recipe creation and burger photography