Roosevelt's Hamburgers

identity, packaging, menu & posters

Roosevelt's Hamburgers is a fictional, regionally dynamic hamburger chain, built on a platform of transparency and patriotism. The company prides itself on highlighting naturally farmed ingredients that make each region of the country so unique.

Each logotype for the four regions of Roosevelt's Hamburgers was designed to best represent the unique qualities of the people of each region and to best serve their needs. By designing the logos in such a way, the brand can break the fast food trend of homogenization.

my role

research, logo design, package design and construction, website design, recipe creation and burger photography

Northeast Regional
Northeast Regional

Roosevelt's Hamburgers

identity, packaging, menu & posters

Roosevelt's Hamburgers is a fictional, regionally dynamic hamburger chain, built on a platform of transparency and patriotism. The company prides itself on highlighting naturally farmed ingredients that make each region of the country so unique.

Each logotype for the four regions of Roosevelt's Hamburgers was designed to best represent the unique qualities of the people of each region and to best serve their needs. By designing the logos in such a way, the brand can break the fast food trend of homogenization.

my role

research, logo design, package design and construction, website design, recipe creation and burger photography

Stills

Midwest Regional
Midwest Regional

Deep South Regional
Deep South Regional

Far West Regional
Far West Regional

Burger Box Back
Burger Box Back

Burger Box Open
Burger Box Open

Seasonal Menu
Seaonal Menu

Full Menu
Full Menu

iPad Menu iPad Food Sources

Summer Advertisement Buying Local Infographic

Full Web
Full Web