Brendan Whipple
A Design
E Motion was a theoretical brand identity project. E Motion is a ficticious electric car rental company whose target audience is environmentally conscious young adults and parents concerned about the future. Competing with other rental companies such as Hertz, Thrifty, and National, E Motion is the only company to rent out electric cars exclusively.
In keeping with the customer's expectations of competing companies brands, the identity of E Motion is meant to be bold, professional, and above all friendly. In a time when most modern corperations are impersonal and centered around economic metrics, this brand harkens back to a time of friendly neighborhood businesses. Being the center of the brand, its logo stands clean, legible, and emotive, with a nostalgic feel for neon signs.
E Motion was a theoretical brand identity project. E Motion is a ficticious electric car rental company whose target audience is environmentally conscious young adults and parents concerned about the future. Competing with other rental companies such as Hertz, Thrifty, and National, E Motion is the only company to rent out electric cars exclusively.
In keeping with the customer's expectations of competing companies brands, the identity of E Motion is meant to be bold, professional, and above all friendly. In a time when most modern corperations are impersonal and centered around economic metrics, this brand harkens back to a time of friendly neighborhood businesses. Being the center of the brand, its logo stands clean, legible, and emotive, with a nostalgic feel for neon signs.
