Brendan Whipple
A Design
CUPCHECK Sports Health and Science Magazine was designed as a sports magazine that better supports the sciences and humanities. As per the faux letter from the editor: "We are CUPCHECK magzine...we know you work, play, fight, self-medicate, and repeat. We know you're hyped about sports, and about life. And most importantly, we know you are not an idiot."
The purpose of CUPCHECK is to maintain that a sports magazine can be fun and edgy, while also presenting intelligent articles without patronizing the audience. As an informative piece, the magazine aims to provide athletes, coaches, and trainers with the latest scientific and medical knowledge to allow them to do what they do at the highest level possible.
CUPCHECK Sports Health and Science Magazine was designed as a sports magazine that better supports the sciences and humanities. As per the faux letter from the editor: "We are CUPCHECK magzine...we know you work, play, fight, self-medicate, and repeat. We know you're hyped about sports, and about life. And most importantly, we know you are not an idiot."
The purpose of CUPCHECK is to maintain that a sports magazine can be fun, edgy, while also presenting intelligent articles without patronizing the audience. As an informative piece, the magazine aims to provide athletes, coaches, and trainers with the latest scientific and medical knowledge to allow them to do what they do at the highest level possible.
